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What Are the 2024 Makeup Trends? Our Experts Weigh In


You’ve already seen the tutorials on your social feeds—bold, playful eye makeup, bee-stung lips, and barely-there makeup that is simple yet elevated. The 2024 makeup trends are upon us, and the beauty landscape is more vast than ever. Maximalism, minimalism, and nostalgia are all colliding, so we tapped into beauty industry experts to determine where makeup is heading this coming year. 

No matter which trends you choose to follow, there’s one thing they all have in common: self-expression! “People should be allowed to play with beauty and express themselves however they wish,” says Tomi Talabin of Black Beauty Club. We couldn’t agree more. Long live the creativity and self-expression of makeup. Choose to play with the looks that speak to you and make you feel your best, considering your personal style. Now let’s dive into the beauty looks that will make us look back one day and think, “That’s so 2024.”

About the Experts:
Kristyl Newell is the Director of Product Marketing for IT COSMETICS.
Renée Loiz is a celebrity makeup artist and the founder of Color May Vary.
Tomi Talabi is the co-founder of The Black Beauty Club.

1. Graphic Eye Makeup

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Experimental eyeshadow and eyeliner are here to stay! Makeup artist Renée Loiz says: “The biggest trend for 2024 is [futuristic eyes]. Think of graphic lines, floating eyeliner, and colorful accents. People are becoming more experimental, trying different techniques and colors and being bold enough to wear them and wear them with confidence.”

The options are endless regarding the creativity you can have with your eye makeup. Get experimental with products like the ABOUT-FACE BY HALSEY Matte Fluid Eye Paint. These richly pigmented liquid eyeshadows and liners are long-wearing and work to create a colorful cat eye or a minimal graphic eyeliner look.

2. Blurred Lips

When you want to wear lipstick without it being the star of the show, opt for a blurred-out effect. This look is created by applying matte or satin-finish blendable lipstick to the center of your lips and then lightly pressing out with a brush or your fingertips. Finish using a lighter shade to the outer lips for an ombré effect, or let the lipstick fade into your natural lip color. 

The blurred-out lip look starkly contrasts the boldly lined lips we saw all of 2023. Get the look with NARS COSMETICS Air Matte Lip Color in Lose Control. The high-coverage liquid formula is the perfect texture to blend out while still delivering a gorgeous burst of color.

3. High-Shine Lips

Our favorite lip gloss and lipstick combos of 2023 have turned into full-blown, high-shine lips in 2024! They’re showing up on fashion runways, editorials, and, of course, TikTok. Beauty lovers can’t get enough luminous lip finishes with intense color payoff. Try it yourself with UOMA Black Magic Hypnotic Impact High Shine Lipstick.

4. Monochrome Mood

Eyes, lips, and cheeks—oh my! The multi-tasking products we came to know and love in 2023 resulted in an affinity for using the same products on eyes, lips, and cheeks for a beautiful monochrome look. Using a product like the ICONIC LONDON Lip & Cheek Trio makes this look super easy to achieve. Tip: Bring your blush all the way up to your brow and onto your lids for a flushed look.

5. Clean Girl Aesthetic

The “clean girl” aesthetic isn’t going anywhere in 2024. “We’re going to see more of the ‘clean girl’ vibe,” says beauty marketer Kristyl Newell says. “It’s a little more than no-makeup makeup but less than a full beat. Inspired by celebs like Sophia Richie and Hailey Bieber, it will be about enhancing your features with fresh-looking makeup that’s not too overpowering.”

No “clean girl” makeup look is complete without a touch of blush. Try the CIATE LONDON Velvet Skin Cream Blush for a subtle pink hue.

6. Fluffy, Undone Brows

“Concealer brows have had their time,” says Loiz, “and that time is now over.” Newell also agreed, sharing, “Anything with an extreme brow is out. I don’t love a bleached brow or an over-tweezed brow.” The 1990s taught us that brow grooming mistakes have lasting effects, so let your brows thrive with a more natural, subtly groomed look. Give your brows a natural, fluffy look with a tinted brow gel, like BELLE EN ARGENT Reframing Tinted Brow Gel.

7. Lit-From-Within Glow

A radiant finish is all the rage for 2024, but this look isn’t just about your finishing touches like a highlighter—this look starts with your skincare and primers for a “plump-perfect skin look,” says Talabin.  Enhance your glow with the MISCHO BEAUTY Sheer Glow Primer for next-level illuminated priming power.

Ready to dive into even more beauty trends? Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.

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About the author
Kindra Moné
Kindra Moné is a writer and content creator who works with brands and magazines to create culturally relevant fashion and beauty content. She is also the founder of The Moné Edit: a community and podcast at the intersection of style and wellness.
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Article Last Updated November 27, 2023 12:00 AM